Earlier this year we were approached by Sony to help develop an interactive idea that would appeal to users of Last.fm. Sony wanted to match their passion for sound quality with our passion for music. There were a lot of interesting ideas and the one that captured our imagination centred around being able to create an ultimate imaginary festival line-up and compete with your friends on who can build the best. So after months of hard work organizing a staggering amount of data, we are happy to announce Sony’s Fantasy Festival.
How it works:
You have €1,000,000 to spend on a 15 artist line up for your Fantasy Festival. Pick your all time favourite artists or pick artists you think are up and coming. If your line up ranks highest in *Buzz points you could win some pretty awesome prizes (more about the prizes here). Each week *Buzz points are determined by what artists are getting the most online buzz based on data from Last.fm, Yahoo!, Twitter and more. The competition will run for six months starting 18th November and *Buzz points scores will start rolling in on the 25th of November.
You can check out my line up here.