video interviews

Friday, 9 May 2008
by jeff
filed under Announcements
Comments: 14

Today is pretty exciting; we’re launching a new video channel. We have ten new videos that give you some pretty cool insights into what shaped the musical life of such artists as Blood On The Wall, Santogold or Moby.

While you now get to enjoy these exclusive bites of wisdom from the comfort of your own laptop, we thought it would be fun to give some context into how these interviews came into existence. After all this is our first time doing these on such a scale… and they were all filmed in an insane 3 days during SXSW.

On the first day, Teniel, Hannah and I sit down at the Magnolia café over some breakfast tacos to finalize the interview questions. Our goal: get the artists to open up about unusual unique experiences. Stuff no one has heard before.

First stop is the Parish for the Hotel Café tour. Teniel shows up early and shoots Josh Radin backstage before his show. Easy. He even sings us a little tune.

Joshua Radin interview

It’s about midnight and Steve Aoki is waiting for us across the Lake. We hop in a cab and head to some obscure address in the middle of the woods. Turns out to be the Elk Lodge. Three senior citizens, two 5-day membership and twenty minutes later, we’re in. Danny Masterson is DJing and Steve Aoki is about to go on but he spends 30 minutes with us anyway.

Steve Aoki interview

It’s 2 am, we steal Does It Offend You, Yeah? ’s cab and call it a night.

Next morning, Hannah fills in for me, and films while Teniel interviews Moby in the garden in front of the Four Seasons. We were promised only 5 minutes but Moby seems to be enjoying himself and they chat for 20.

Moby interview

Next we meet up with Boom Bip and Gruff Rhys of Neon Neon, the two most laid back musicians we met the whole trip. We sit down at a café terrace and have a nice conversation. What did I learn from this interview?

1. Don’t stand in the sun while filming (or bring sunscreen)
2. Austin North/South streets are loud as f**k

Neon Neon interview

In the afternoon we head over to the Fader Fort to meet with White Rabbits. The line goes around the block; this is going to suck. Luckily we spot Tad and Howie from Low Vs Diamond walking down the street and we quickly grab them for an interview at a nearby café.

Low Vs Diamond interview

I resist my natural urge as a Frenchman to cut in line and we resume our queuing. Luckily, Steve and Greg from White Rabbits are still waiting for us inside and have time for a chat.

White Rabbits interview

The following day, we meet up with Brooklyn lo-fi rockers Blood On The Wall on top of the American Apparel store. These guys made me laugh so hard, thank god I had a tripod. I stood in the shade too.

Blood on the Wall interview

We take a quick detour by Brush Park to catch The Virgins rehearsing before their set

The Virgins interview

and find ourselves once again facing the endless queue at Fader Fort to interview Santogold. Harnessing my inner Frenchman, we head to the front of the line and magically get in. Just as we start the interview in a quiet back alley, a semi decides it’s the perfect time to see if he can fit inside the alley, which is only about 6 inches wider than he is. Luckily, we manage to squeeze in to a garage door to make way for him and narrowly avoid being transformed into crepes.

Santogold interview

With the festival almost over, we call up Britt from Spoon and set up our most chilled out interview in his hotel room. If only all interviews could be this easy.

Spoon interview

See all ten interviews here: